Neutral Territory stands as the platform for all of Gretchen Jones’ projects and perspectives..  



  • All the RageFemale Activism and Altruistic Design: SxSW 

  • Sustainable Fashion: Timeless or Trendy: Columbia School of Business, New York

  • How an Untraditional Path Creates an Award-Winning Brand: Princeton University, New Jersey

  • Fashioning Cascadia–Prototyping Fashion’s FutureMuseum of Contemporary Craft, Oregon

  • Killing It With Kindness–How to Inspire & Engage as a Creative Leader: Unique Camp, California



Executive MBA (Fashion) Candidate, University of the Arts London: College of Fashion


Seeking to extend my creative expression beyond collection design, I aim to refine and amplify my ability to articulate apparel in a manner that unifies business and creative perspectives. As the industry and (global) economy continues to evolve, I believe the future lies in creative leadership that accepts responsibility for the business of fashion as much as expressing personal visions; I want to be a part of that future.

Design Direction & Consulting, The Neutral Territory


Neutral Territory is a design think tank focused on helping brands visualize, define and perfect visions for the present and future. Our boutique agency provides consulting services for fashion and lifestyle clients across creative disciplines, from research to forecasting to design to merchandising to marketing.

Fashion Director of Womenswear, Pendleton Woolen Mills


Responsible for four 150-SKU collections annually, totalling $25M revenue. Managed and directed design and development teams of 30+ from textile design, to cutting patterns to constructing samples and finished garments. Developed and execute brand marketing plans and manage market planning, sales, forecasting and merchandising development.    

Owner and Creative Director, Gretchen Jones NYC

A/W 2011-A/W 2013

USA-made, sustainably-focused elevated contemporary fashion label. 2012 GenArt “Fresh Faces in Fashion” Inductee; Save The Garment District Member.

Winner, Project Runway

Season 8, 2010



  • Good Support - Political Engagement Platform

  • Guggenheim Fellow Rosalyn Bodycomb, A/W 2013 - Textile collaboration  

  • Shoes of Prey, S/S 2013 - Custom footwear for NYFW “FFF” GenArt Runway & Campaign

  • Ban.Do, S/S 2013 - Headpiece collaboration for NYFW “FFF” GenArt Runway & Campaign

  • Little Doe, A/W 2012 - Millinery Collaboration for A/W 2012 NYFW presentation

  • Durango Boots, A/W 2012 - Custom Footwear for A/W 2012 NYFW presentation


The Creating. Direction. page is an evolving zeitgeist snapshot through the eyes of NT. If any of these images shouldn't be there, 'cause they're yours, let us know.