Gretchen Jones is currently an Executive MBA (Fashion) candidate at University of the Arts London - London College of Fashion, seeking to extend her creative influence beyond (exclusively) collection design. She aims to refine and amplify her ability to creatively articulate design that unifies business, creative and sustainability priorities. Throughout her career in fashion and activism, Jones believes that what we choose to create and consume can make a better world. Her macro focus is to bring deeper purpose to the consumption equation, through dedicating ourselves and our creative work to promoting the common good. With a focus on overlooked possibilities for domestic and international product development and manufacturing, through the lens of social and environmental justice—believing we can empower good brands to create for good reasons—her focus remains on helping everyone learn how much our choices can matter. And through mutual support and collaborative education, we can create a better future together.
Gretchen is a 2012 GenArt "Fresh Faces in Fashion" inductee, as well as a past winner of Project Runway. As an ambassador and passionate advocate for sustainable business practices in the fashion industry, working whenever possible with small-scale craftspeople and always adhering to ethical business practices, she has spoken publicly at SxSW, Columbia School of Business, Princeton University, The Museum of Contemporary Craft and Unique Camp.